Echo Chamber Project Vlog Episode 3

kentbye's picture

Here is the third Echo Chamber Project video blog entry featuring some interviews from the We Media Conference.

Description: Four Big Media executives and consultants talk about how the Internet is affecting the business models of mass media and how it is evolving towards a more participatory and collaborative environment.

Featuring: Tom Curley, Richard Sambrook, Susan Mernit, Merrill Brown and Kent Bye.



(2:53 minutes / 6.7 MB)

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Nice Work

The video is quite professional, especially for vlogging.

I do agree the sound is uneven -- seems to be topping off a bit and distorted on the Merrill Brown interview. Sound makes a subtle, but large difference in how a production is perceived and is often more significant than the visuals.

Look forward to your work.

-- Enric

Fix the audio, and other thoughts

Useful summary of topics discussed at length over at PressThink. I was hoping, based on your intro, for more explicit lists with soundbite examples of the way the content of broadcast news has changed in the last couple years.

Video-wise I suggest normalizing the audio levels. The woman is much lourder than the men interviewed. Also the typed name animations in the lower thirds are a little distracting. Revealing the name like you do with their titles might be better.

kentbye's picture

What has changed

I was hoping, based on your intro, for more explicit lists with soundbite examples of the way the content of broadcast news has changed in the last couple years.

I probably wasn't clear enough -- I haven't done a comprehensive analysis from November 2002 until present day.

The Echo Chamber project is focused on the lead-up to the war -- so up until March 19, 2003. And I think that the actual content of the mass media news and methodologies used to gather the news have actually remained relatively the same --- and what has changed since November 2002 has been the growth of blogs, podcasts, Rathergate, video blogs, proliferation of RSS, a number of big meetings with journalists and bloggers, etc. So there are many more citizen-created alternatives in the media ecosystem -- as well as a shift in how citizens are consuming news with aggregators and mobile devices.

So there's finally been a realization at the highest levels that the mass media needs to fundamentally change some of their products to fit the Internet first -- and legacy platforms second.

The BBC has also been doing a lot of stuff with collaborative and social media, and I'd look to them to see some of the first shifts in methodology and content happening. The US press seems a bit behind since they have to protect their mass markets, and can't experiment too much.

The press does seem to be somewhat reinvigorated since July 2004 -- when a lot of the pre-war WMD intelligence issues started to break, but someone like Andrew Tyndall of the Tyndall Report would be able to comment more directly on this. We interviewed him for the project here.

Anyway, thanks for the technical notes.