Sirota

July 12th, 2004
Transcription by Volunteer Citizen Journalist Carol Dew

ECHO CHAMBER PROJECT: Okay. Why don't you go ahead and introduce yourself and what you do here.
DAVID SIROTA: I'm David Sirota, the Director for Strategic Communications at the Center for American Progress.

ECHO CHAMBER PROJECT: Okay. And go over what you do each morning -- kind of your routine.
SIROTA: We're up at about 6 a.m. every morning. We go through all the news of the day -- try to take it apart. See what''s being reported, what isn't being reported, and connect it with what the President and the Administration and Congressional lawmakers have said before -- To try to contextualize the news in a way that isn't being contextualized in the mainstream media.

I'm writing up various parts of my business plan, and thought that the "Market Demand" section resonated with the cultural aspects of academic bias that I briefly discussed in the previous post.

Below is a rough draft that hasn't been proofread yet, but I thought I would share what I have and welcome any feedback.

MARKET DEMAND

There is a strong demand for hard-hitting investigative reporting on complex issues, especially regarding the performance of the mainstream media leading up to the war in Iraq.

There is also an evolving paradigm shift for how our society views the role of mainstream journalism in our democracy. There is an increasing level of doubt as to whether the mainstream television news media can adequately fulfill their obligations of informing the electorate about the vital issues of the day.

Our interview with David Sirota is now posted online here.
Sirota is the Director for Strategic Communications at the Center for American Progress. He also runs his Sirotablog.