Phase 03: Recruit Volunteers to Contribute Metadata on Interview Transcripts

Keywords

* Beta Testing
* Volunteer Education
* Recruiting Distributive Labor
* Marketing Strategy & Tactics
* Community of Practice
* Diversity

Intention

* Recruit 20 beta testers to test out the user interface and design architecture
* Recruit help in creating podcasts, screencasts and videos to help educate volunteers on the user interface
* Market site to a broad range of audiences (Be transparent with intentions)
* Recruit at least 200 active volunteers to blog and adding tags about the soundbites
* Define user roles to create a vital community
* Analyze scaling issues and requirements for further growth
* Address diversity issues after identity data has been collected in Phase 04

What I have

* Connection to a number of interviewees with influence in the field of journalism and politics.
* Awareness of the project within some of the leaders of the New Media movement who have social capital.
* An opportunity to provide people with the choice for participating in media production.
* A list of groups and organizations interested in media activism and democratic reform

What I need

* Assistance with marketing strategy and tactics
* Best practices for Communities of Practice
* Help with getting the word out to potential volunteers
* To get the project on the radar screen of more journalistic institutions
* Find Node Connectors and Bridge Bloggers
* Tips for community development
* Tips for maximizing diversity

On to Phase 04 Collect Identity Information on Volunteers
Back to Roadmap