Market Demand

As I continue to focus the goals of this project, I have drafted up some ideas as to how to characterize the needs of the current market:

* The mainstream media shapes political discourse in ways that are often unseen, and is therefore accused of having either a political or economic bias.
* Claims of liberal media bias have created a deep distrust of objective mainstream news and increased the demand for a more alternative and partisan press.
* The political discourse is becoming increasingly politically polarized and partisan, and the two parties are talking at each other and not to each other.
* The humanitarian rationalization for the war in Iraq is a moral dilemma that has provided a large amount of domestic support for the intervention, but the moral reasoning that has led to the United State's role of arbitrating justice should be further explored and debated.
* Our culture is interconnected mentally and electronically, but our society is very isolated when it comes to meaningful physical, spiritual and emotional connections.
* American popular culture demands a broader range of emotionally engaging experiences from political involvement in order for it to be not so boring.
* American culture seeks emotional satisfaction from sensational and shallow entertainment, and therefore our media environment is flooded with mindless infotainment that serves the corporate bottom line. This makes it more difficult for the electronic media to explore the most vital public policy issues of the day.
* The two-party political system limits the spectrum of the debate within the media, and non-partisan expert and advocacy perspectives are often excluded from the national political discourse.
* Republicans have launched an aggressive attack campaign to discredit the United Nations and other multilateral institutions in order to promote their foreign policy agenda. This has further isolated the United States from the rest of the world.