Greenwald calls his audience "Distributors"

Robert Greenwald of Uncovered & Outfoxed fame announced that he's doing a film on WAL-MART three weeks ago, and he's already set up over 700 screenings in homes across America via Democracy in Action.

Greenwald is the leading pioneer creating alternative distribution paradigms for independently produced documentary films, and so I'm definitely taking note with his latest strategy and success.

Greenwald just sent out an listserve e-mail asking people to vote on what the title and subtitle of their documentary should be. Greenwald has started referring to his audience as "the distributors":

A friend I respect a lot, George Lakoff, raised some concerns about the movie's subtitle, so I thought the distributors should weigh in. And that's you.

Greenwald provides a link to his blog with the final choices and solicits people to vote:

Thankfully, in our democratic version of Warner Brothers, YOU, the distributors, have to make the final decision. The choices are....

Greenwald is holding a live chat next Wednesday to announce the results, and he's asking people to post questions beforehand on his blog post.

Greenwald's innovations with using grassroots activist organizations to distribute his work have provided me with a strong foundation for finding new ways of getting my work out there. I'm standing on his shoulders with this experiment of getting the audience even more involved in the post-production of The Echo Chamber Project. I'll be watching his WAL-MART film closely.